Filed under: Ironman Hawaii, Natascha Badmann, interviews, media, media training
I love Natascha Badmann. She’s the 40-something, six-time winner of the Hawaii Ironman and one of the best triathletes in the world. Her interview with www.ironmanlive.com is old news now, but one section of it is so good I have to mention it. German is her native language, yet she comes up with a great analogy in English and expands upon it better than many native English speakers could.
The Hawaii Ironman Championship is like chocolate cake, she says. If you cross the finish line you get a piece. If you win, you get extra cream. She goes on to use the analogy in a couple more answers. Great stuff Natascha! It’s memorable and unexpected (triathlons and chocolate cake?) It emphasizes the joy and accomplishment of finishing this awesome endurance event, quite aside from winning. And everyone can relate to it.
Analogies work. Find a good one and it’ll bring your interview to life. Make sure your media trainer has the skills to help you create analogies that work for you. And don’t go into an interview without practicing them first — out loud.
Natascha had a bad crash in the bike portion of the race this year and had to drop out. No chocolate cake, no cream. But we’ll be looking for her in 2008. And I’ll be there volunteering as a bike catcher! There’s no better way to see the race up close.
Filed under: 60 Minutes, Lesley Stahl, Sarkozy, interviews, media, media training
I was in a Paris hotel room early Monday morning, getting ready for my flight back to the US. The TV was tuned, of course, to CNN International and suddenly there he was, Nicolas Sarkozy, the new President of France, sparring with Lesley Stahl in a “60 Minutes” clip.
Lesley asked him about his wife, Cecilia, who announced divorce proceedings this week. He objected, gave an abrupt reponse and ended the interview by ripping off his ear piece, slapping Lesley on the shoulder, and walking off the set saying “bon courage” (what’s he trying to do, out-courage Dan Rather??) Lesley’s jaw dropped. So did mine. Good PR for “60 Minutes”, not so good for Sarko.
The words he used to respond to the Cecilia question were appropriate “If I had anything to say, I certainly wouldn’t do so here.” But his angry body language and petulant behavior got him into trouble. Sarko, no matter how hard the interviewers push, you gotta leave the angry-husband stuff at home, keep your cool, and behave like a President. That means keeping those emotions under control and making sure your body language doesn’t betray you.
He shouldn’t have been surprised by the questions — the French tabloids were buzzing all week with stories about him and Cecilia. And if his publicist didn’t warn him about “60 Minutes” tactics, he needs to hire a new one. We’re clearly going to see a lot more of this pro-American French leader. We’ll see how he does in interviews in the coming weeks. Let me know if you catch one.
